Unique event in Piemonte and the Lake, it aims to bring out and bring to the attention of the population, of tourists, of experts and fans, a well-established activity widespread in the area of cultivation and care of citrus sinche the 1500’s mainly in private gardens, favoured by a special microclimate which ensures the luxuriant growth, and the possibility of optimal use of the products for the entire population during the season of fruit ripening.
This privileged situation has meant that the area, originally named Cannero, got by decree of the Provisional Head of State on May 8, 1947 n. 440, the new name of Cannero Riviera. But the final aim is also to recover the lost identity of an area which, passed from an industrial economy in the '60s and '70s, had to rebuild a different vocation focused on tourist resources, that the nature of the area offers.